What began as a creative outlet for Elizabeth (aka Bets) quickly won over a loyal following of beauty aficionados and novices alike. Accessible, down-to-earth and expertly written, has become a definitive source for the modern-day beauty and wellness content. Thoughtfully curated and stylishly presented, the site features a compelling mix of insider advice, honest product reviews, gorgeously curated gift guides, thrifty DIY treatments, and an entertaining glimpse into the spa and travel adventures of a girl who doesn't take herself too seriously. readers are educated professionals who typically range in age from 25-45. They clamor for luxury products but appreciate a good drugstore buy, are wildly curious about the latest spa and wellness treatments, passionate about supporting indie brands, and can't get enough of natural ingredients and DIY treatments. 

STATS + SOCIAL:  Monthly UVs: 300,000 / Monthly PVs: 420,000 / Facebook: 2,000 / Pinterest: 2M 
/ Twitter: 3,400